You've decided you need a website (or a better one). Before you reach out to a studio, here's what to think through. You don't need all of this — but the more clarity you have, the faster and better the project will go.
The Essentials
1. Know What Your Business Does
This sounds obvious, but you'd be surprised. Can you explain what you do in one sentence? If not, that's okay — it's something we can help with. But it's worth attempting before the first conversation.
2. Know Who It's For
Who is your ideal customer or client? The more specific, the better. "Small business owners in the home services industry" is more useful than "anyone who needs our services."
3. Know the Goal
What should the website do? Generate leads? Sell products? Establish credibility? "All of the above" is a valid answer, but rank them. What's the primary job of this site?
Nice to Have
Existing Content
If you have copy, photos, case studies, or testimonials ready, that accelerates the project significantly. Don't worry if it's rough — we can refine it.
Examples You Like
Send us 2-3 websites you admire. Not necessarily in your industry — just sites where you like the feel, the tone, or the structure. This helps us understand your taste faster than any brief.
Budget Range
Having a rough budget in mind helps us scope the project appropriately. We're not trying to maximize your spend — we're trying to match the scope to the investment.
Timeline
When do you need this live? "Yesterday" is common but not helpful. "Before our product launch on March 15" is useful. We work fast, but knowing your timeline helps us plan.
What You Don't Need
You don't need a detailed brief, a brand guide, wireframes, or a 10-page requirements document. We handle all of that. Just come with clarity on your business and an openness to the process.